PRIME REAL ESTATE PRESS RELEASE MARCH 3, 2008

March 3, 2008

For Immediate Release

Contact: Bru Krebs/Prime Real Estate

                (404) 685-3774

                Carol Smith

                (404) 748-1640

 PRIME REAL ESTATE OPENS OFFICES IN MIDTOWN

(Atlanta, GA) Conceived with the idea that bigger is not always better, Paul “Bru” Krebs has established a new real estate company in the midtown area of Atlanta, Prime Real Estate.  Located at 620 Glen Iris Drive, Suite 102, the firm will specialize ion condominiums, town-homes and single family homes, both new and resale, within the perimeter and builder/developer services on a regional basis.  According to Krebs, a fourteen year veteran of the Georgia real estate industry, there is a need for an independent realty company that focuses on personalized service with ingenuity and excitement; in today’s market, we need to raise the bar to achieve success.

“We are committed to extraordinary service and fulfilling the needs of buyers and sellers alike.  Our priority is customer satisfaction, outweighing all other factors.  The days of empty promises and inexperience are over; the market dictates agents must listen, understand their customers’ needs, and speak with authority and honesty when communicating,” he stated.  “This can only be accomplished with a seasoned team, and agents that are well trained and understand the value of market knowledge.  Part of our recruitment efforts includes continual training and mentoring for all agents.”

Krebs enters the business with a solid background in all aspects of residential real estate.  He started his career as a home builder in South Georgia, where he was quickly acknowledged as an industry leader based on his superior work and service.  He has developed multiple subdivisions, several light commercial projects and completed several major historic renovations.  Coming to Atlanta to focus on real estate sales, Krebs’ professionalism and dedicated service earned him accolades  and awards as a top sales agent at Coldwell Banker/The Condo Store.  He transferred those skills to on-site sales for builder and developer projects, succeeding in accelerated sales and exceeding goals.  Most recently, Krebs was the managing broker for Lifestyles Realtors, LLC, a regional real estate firm specializing in both retail and builder/developer services in Alabama, Georgia, Tennessee, South Carolina and Florida.

According to Krebs, PRIME REAL ESTATE will actively seek business in both retail and builder/developer arenas. “We have opened our doors with numerous active listings, a full compliment of staff, and nine full time agents.  Additionally we have three new development projects, two condominium communities in Atlanta, a coastal subdivision and a major $60 million residential development  in South Georgia coastal area.  PRIME REAL ESTATE will be opening a satellite office in coastal Georgia within the next 30 days, and a second branch is planned for Historic Savannah this summer.”  

He continued by saying that the PRIME REAL ESTATE team has the experience, depth of knowledge and desire to excel in the Atlanta and Georgia housing market.  “I recognize the issues facing the marketplace at the present time.  Admittedly, the times are challenging.  This does not mean, however, that people have quit buying and/or selling homes.  The current conditions dictate that skillful negotiations, commitment, intelligence and tenacity are absolute requirements in order o succeed.  We are up to the challenge.  We are building the team from a foundation that represents more than 42 years experience in the residential real estate industry, tapping those individuals with proven success in all facets of the business.”

PRIME REAL ESTATE is offices are open daily from 9:00 am to 5:00 pm.  To reach the office take Ponce de Leon Avenue west from Peachtree Street to Glen Iris Drive; turn right (south) for one block  and the offices will be on the right. Call (404) 685-3774 for specific information or visit the PRIME REAL ESTATE web site at www.atlprime.com.

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